Whilst working for NRMA, I created the company's first suite of fully dynamic HTML5 banners. Creative content was easily interchangeable by simply updating an excel spreadsheet.
With NRMA receiving a style re-brand, I created a new creative suite of HTML5 banners that were fully dynamic. Designed and implemented through Google Web Designer and linked with Google’s Doubleclick Studio, I produced customisable banners in which content could be easily interchanged, saved, and set live in less than a minute.
Working alongside third party performance media companies, 3-4 different variations of banner creative were produced to allow for dynamic optimisation mid campaign. This allowed more visibility over the data received from the banners that were live, and which creative elements were working or not engaging enough. Clickthrough rates rose 2% on the previous suite of display banners (bringing the company to its highest rate ever), and sales/conversions were boosted by 4% - above industry standard.
