Whilst working for NRMA, I created the company's first suite of fully dynamic HTML5 banners. Creative content was easily interchangeable by simply updating an excel spreadsheet.
With NRMA receiving a style re-brand, I created a new suite of HTML5 banners that were fully dynamic. A new creative was designed and implemented through Google Web Designer and linked with Google’s Doubleclick Studio, to produce 100% customisable banners in which content could be easily interchanged. Working alongside third party performance media companies, 3-4 different variations of banner creative were produced to optimise them mid campaign. This allowed more visibility over the data received from the banners that were live, and which creative elements were working or not engaging enough.
