The brief was a landing page and signup form allowing users to access reports pertaining to Diversity and Inclusion in the workplace.
Indeed is one of Australia's leading job search companies, allowing future employees and employers to find the right fit for their next move. Utilising Indeed's brand visuals, I created a simple landing page where the goal was to get users to download a report about Diversity & Inclusion in the workplace.
This was achieved by creating little teaser blurb blocks, along with a carousel quote block to help engage with the user. The main form was housed similar to a sidebar, and allowed the user to fill it in quickly with ease. Once completed, the user was given the opportunity to download the pdf report, and also opt-in for further marketing emails. The overall campaign was a success with approx. 50% of users signing up and downloading the report, with an engagement of around 70% with the site itself and an average dwell time between 2-4mins.
